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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Graphic for a Work Truck feature article titled “Everyone Thinks They’re a Fleet Manager.” The image shows bold white and red typography beside a notebook labeled “Fleet Reality” with checklist items including control costs, reduce downtime, manage risk, and keep people moving, surrounded by charts, a calculator, and office workspace materials.

Everyone Thinks They’re a Fleet Manager

From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.

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A promotional thumbnail for a Work Truck “Truck Chat” interview filmed at a fleet industry trade show. Large text reads “AT THE SHOW” and “SMART FLEETS ARE USING AI NOW.” A man in a blazer stands in front of an RTA fleet management software booth, speaking about AI and fleet operations.
Videosby Lauren FletcherJune 1, 2026

AI Is Reshaping Fleet Management Faster Than Most Fleets Realize

Learn more about how AI, data, and operational intelligence are transforming fleet management, replacement planning, and the future of fleet operations.

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promotional graphic for Shades of Fleet featuring host Lauren Fletcher against an American flag background. Bold text reads "Veteran Voices" and "From Military Service to Fleet Leadership." The image promotes a conversation with fleet professionals about military experience, leadership, teamwork, and transitioning into civilian fleet careers.
Videosby Lauren FletcherMay 29, 2026

From Military Service to Fleet Leadership | Shades of Fleet

Military service ends, but the lessons don't. Hear how veterans are shaping fleet leadership through adaptability, teamwork, and mission-driven thinking.

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Three-panel image of a Soap Box Derby car build featuring platform assembly, steering installation, and brake system construction in a garage workshop. Text reads "Soap Box Derby: Steering & Brake Build."
Videosby Lauren FletcherMay 29, 2026

Behind the Scenes: Building a Soap Box Derby Car from Scratch Part 1

Follow along as the Soap Box Derby build continues with the platform, steering system, and brakes coming together ahead of race day.

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Podcast-style thumbnail featuring Lauren Fletcher with bold text reading “Fleets Under Pressure” alongside themes including disaster preparedness, AI, uptime, and workforce reality on a dark blue modern news-style background.
Sponsoredby Lauren FletcherMay 28, 2026

Fleet Readiness, Reliability, and the Pressure Points Shaping Operations Right Now

This month’s Truck Chat Recap explores disaster preparedness, workforce opportunity, expanding fleet leadership roles, reliability strategy, AI overload, and the operational realities fleets are navigating right now.

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Two fishing rods, one large and one child-sized, are planted along a lakeshore at sunset beside calm water. Large distressed white text reads “His Real Job is Calling” with smaller text promoting a Father’s Day giveaway offering dads a paid day off.
Newsby Lauren FletcherMay 28, 2026

DECKED Wants Fleet Dads to Take a Break This Father’s Day

DECKED’s Father’s Day campaign offers 100 hardworking dads a paid day off to unplug, recharge, and spend time where it matters most.

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Lauren Fletcher and Wayne Parham pose with a Work Truck Exchange 2025 sign during a networking session while fleet professionals meet in the background.
Newsby Lauren FletcherMay 27, 2026

Limited Spots Remain - Apply for Work Truck Exchange Today!

Instead of walking endless show floors hoping to stumble into the right conversation, WTX is a curated experience built around making your time count.

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Promotional graphic for the “Legends of Fleet” interview series featuring fleet industry leader Ruth Alfson. The image includes bold yellow and white text on a black background with Work Truck and Legend branding, alongside a professional portrait of Alfson in a black blazer.
Sponsoredby Lauren FletcherMay 27, 2026

Building Better Fleets Through People, Data, and Leadership | Fleet Legends

What can today’s fleet managers learn from 30+ years of industry leadership? Ruth Alfson shares real-world lessons on teams, tech, data, and the future of fleet.

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Promotional graphic for a TruckChat spotlight interview featuring Lauren Fletcher of Work Truck and Marc Jackson of Adrian. The image shows Lauren Fletcher on the left and Marc Jackson on the right against a dark industrial warehouse background. Large text reads “30 Years. One Promise.” with TruckChat branding above and “Spotlight Interview.” Lauren Fletcher is identified as the host, and Marc Jackson is identified with Adrian.
Videosby Lauren FletcherMay 26, 2026

What Fleet Managers Should Expect From Adrian’s Next Era

After 30 years at Adrian, CEO Marc Jackson shares how operational discipline, consistency, and trust are shaping the company’s next chapter.

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Promotional graphic for Work Truck TruckChat’s “Shades of Fleet: Pride in Motion” series featuring a close-up of a moving truck tire on a highway at sunset, bold white lettering, and subtle rainbow motion graphics on the right side.
Newsby Lauren FletcherMay 22, 2026

Work Truck Seeks Industry Voices for ‘Shades of Fleet: Pride in Motion’

Share your story in Work Truck’s new “Shades of Fleet” video series, spotlighting real voices, experiences, and perspectives across fleet.

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