What's Goodyear's New Subscription-Based Tires-as-a-Service Program?

The Goodyear Tire & Rubber Company introduced an innovative tires-as-a-service offering, designed to provide worry-free tire management for commercial and last-mile delivery fleets in the U.S. and Europe. The subscription-based solution combines Goodyear's premium tires, predictive insights, and industry-leading service footprint to offer end-to-end tire service for its customers.

The aim is to enhance operational efficiency, reduce downtime, and ultimately improve the total cost of ownership for fleet operators.

By leveraging Goodyear's Total Mobility program, the tires-as-a-service offering aims to streamline tire management, leading to a reduction in emergency breakdown events and improved vehicle uptime. Through outsourced tire management, fleet operators can benefit from reduced vehicle breakdowns, decreased fuel consumption, and other operational efficiencies, thereby contributing to overall cost savings.

In recent pilot programs, the tires-as-a-service solution has demonstrated tangible benefits for fleet operators. For a last-mile delivery fleet in the U.S., it resulted in a significant 80% reduction in emergency breakdown events and a complete elimination of customer-owned tire inventory, leading to streamlined operations and reduced maintenance costs.

Similarly, a commercial fleet in Europe experienced a nearly 50% reduction in emergency breakdown events and achieved up to a 4% reduction in fuel consumption compared to the previous year, showcasing the impactful benefits of Goodyear's new subscription-based offering.

Key features of the pay-per-mileage subscription include:

• Premium Goodyear tires equipped with tire intelligence technology to generate proactive insights
• Continuous, 24/7 tire monitoring and data collection from every tire
• Proactive alert management and service coordination
• Halo Tire Inflator, a self-powered automatic tire inflation system installed on applicable wheel ends (through an exclusive agreement with Aperia Technologies)
• Access to Goodyear’s service network to dispatch technicians whenever needed

“Goodyear’s tires-as-a-service offering is an evolution of our Total Mobility offering, providing a new solution for customers who require end-to-end tire management. It extends Goodyear products, services and solutions by providing one comprehensive, worry-free subscription,” said Gregory Boucharlat, vice president, Goodyear Tires-as-a-Service. “We have already demonstrated that leveraging this solution can help fleet managers realize untapped value, and we look forward to expanding it to new customers.”